Did you ever really stop and think about the size of your custom flyers? If you are new to color flyer printing, I would bet that you never really gave it a second thought. You might have semi-realized that flyers are smaller than other usual prints, but you really did not purposefully choose the best size for your custom flyers.

Well, I am here to change that. I will teach you the right kind of flyer printing size that you should use for different situations. Believe me, managing the size and dimension of your color flyers will help them become more impressive as well as cost effective. So let me discuss to you the typical flyer sizes.

•Small sized flyers – The cheapest type of flyer is of course those small sized flyers. People print small custom flyers, not only because they are saving money though. They also use this kind of reduced dimension for quick advertising or marketing messages that do not really need too many details. Teaser campaigns as well as publicity stunts usually use this type of small color flyers because of that reason. Typically, they will invite people immediately to view something else, or contact someone with more details. It is a cheap, quick but less detailed use of color flyers for marketing.

•Brochure sized flyers – We also have what we relatively call brochure sized flyers. These are the flyers that have a little longer length just like color brochures, but still have only one page. The advantage of this size for flyer printing is that you can also put them effectively in racks just like a typical color brochure. It does have an effect just like a custom brochure, but it of course will not have the full capacity of it. This is perfect if you have a few ideal places with brochure racks but you do not have enough money to print full scale brochures.

•Letter sized flyers – Now, one of the simplest types of flyer size is the letter-sized custom flyer. By letter sized here, I mean 8.5 by 11 inches. This is the easiest size of flyer to produce since most people can actually do this through their home or office printers. Since letter sized blank paper is immediately available through office supply stores and printers easily accommodate that size, printing those custom flyers can be as simple as just printing a document. If you want to minimize the cost of your flyer printing and you already have a printer at home, this might be the most ideal size for you for convenience's sake.

•Large format flyers – Of course, we also have large format flyers. If you want that big and impressive impact on readers, then full scale large flyer printing might be the job for you. If you are planning a major advertising campaign that you need to be memorable to the market, a large flyer is one of the best tools to communicate that memorable message. Of course, this type of flyer printing can come at a significant cost, to make sure that you can manage it before you decide on this size of flyer printing. I can tell you though that it is worth the investment if you do this well.

So what do you think is the best flyer size for you? Try to pick the best one that has the right cost and impact for you. Hey, you may even want to mix and match them if possible. Decide well and good luck!